“I think my music is accessible to all kinds of music lovers,” the personable jock says. The trance DJ has his own line of Reebok RBK shoes and was recently tapped by Microsoft to launch its new Vista operating system for the Dutch market, placing him on par with Robbie Williams, who performed a similar duty in the United Kingdom. Because in addition to moving units, packing venues and maintaining fan loyalty, he’s become a sellable commodity. The 38-year-old, who looks more like a gangly teenager, is breaking the usual rules of dance music, which dictate obscurity at the worst and a career spent bubbling just beneath the mainstream surface at the best. But it actually belongs to a DJ/producer: Dutch phenomenon Tiesto. It sounds like the resume of a classic rock band or a red-hot pop star. Selling out two 25,000-ticket Amsterdam shows in less than two hours. Closing this year’s Coachella festival after the Red Hot Chili Peppers. Playing for a crowd of 200,000 on a beach in Brazil. A memorabilia case at the Hard Rock Hotel in Las Vegas. NEW YORK (Billboard) - A wax statue at Madame Tussaud’s.
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